Nonchalantmom: LemLem

LemLem - I am very sure that you have heard of the beautiful collection Lemlem, it is a product of Supermodel / actress and World Health Organisation's Goodwill Ambassador for Maternal, Newborn and Child Health, Liya Kebede. She discovered that traditional weavers in her native country of Ethiopia were losing their jobs due to a decline in local demand for their goods and wanted to do something about it. Recognizing the beauty, quality and historic significance of their work, Liya started Lemlem in 2007 as a way to inspire economic independence in her native country and to preserve the art of weaving. Lemlem, which means to flourish or bloom in Amharic, is thriving while helping preserve an ancient art form. I am very excited to have Lemlem as part of the selection at Nonchalant Mom, it goes to the core of why we like to do what we do. Thank you Liya for sharing your lovely collection with us!