Nonchalantmom: Erica Tanov

Erica Tanov - Like many of the collections that I carry on Nonchalant Mom, Erica Tanov is really one of my favorites. When I opened my store in 2004 I carried the childrens collection and I was so excited to offer it, it was adult clothes for kids... if you know what I mean. Now that I am offering Womens collections I couldn't wait to introduce you to Erica Tanov. She uses the most beautiful fabrics, she has a true feeling of simplicity and I think it shows in her entire collection and her business practice, she insists on producing with people that she knows and most of her collection is made in her hometown of Berkeley, California. I am sure you will love every detail of her effortless clothing!